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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/19290| Title: | Shopper’s personalization and customization framework for delivery services | Authors: | Gugalia, Ashita Bhargav, Vishwa Hema |
Keywords: | Management decision problem;MDS;E-commerce;Logistics;Supply chain | Issue Date: | 2018 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P18_034 | Abstract: | To carry out a secondary research on how to create a competitive advantage for Flipkart by restructuring its delivery services based on products and customers. 1. Improve number of transactions per existing customers. 2. Bring offline customers on-board as Flipkart’s customers. | URI: | https://repository.iimb.ac.in/handle/2074/19290 |
| Appears in Collections: | 2018 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P18_034.pdf | 1.63 MB | Adobe PDF | View/Open Request a copy |
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