Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/18959
Title: Feasibility of food delivery on trains in India
Authors: Prabhu, K Arun 
Daga, Rahul 
Keywords: Catering;Food delivery|Indian railway;Locomotive transport;Railway networking;Feasibility study
Issue Date: 2012
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_CCS_P12_096
Abstract: We will offer a variety of choices to a Railway passenger so that they can order food as per their likingand at their price point while they are travelling. Our platform will track trains in real time across Indiaand will ensure that fresh food is delivered to the passenger as per their choice in real time. It will alsohelp vendors and restaurants in terms of effective and efficient fulfillment. Additionally it will completean entire fulfillment cycle right from the point of ordering to Delivery, Customer feedback andReconciliation.Our platform will track the trains in real time and will make sure that fresh food is made available to thepassenger through its vast variety of restaurants on the Indian Railway network.* Choice of meals with prices along the route the passenger is traveling on.* Integration of Vendors and suppliers so that a variety and choice can be made available tothe passenger.* In line with what Railways wants for its passengers to have facilities to make travel be worldclass & appeal to all categories of passengers.* Brings Technology to the best use of enhancing the facilities available to the passenger.A premium will be charge for this service which the passengers are willing to pay which was known inour customer survey. Digital promotion will play major part in our promotional strategy.
URI: https://repository.iimb.ac.in/handle/2074/18959
Appears in Collections:2012

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