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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/18464| Title: | Marketing strategies to combat food inflation | Authors: | Gopalakrishnan, Purnima Arava, Ravi Teja |
Keywords: | Marketing strategies;Food inflation;Consumer prices;Inflation measurement | Issue Date: | 2011 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P11_318 | Abstract: | Inflation refers to a sustained increase in the general price level, often measured by an index of consumer prices. The rate of inflation is the percentage change in the price level in a given period.1 The measurement of inflation is quite debatable and has been found quite challenging all over the world2 . Inflation measurement is of significance due to the manner in which it would influence policy decisions | URI: | https://repository.iimb.ac.in/handle/2074/18464 |
| Appears in Collections: | 2011 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P11_318_E38080_MKT.pdf | 780.99 kB | Adobe PDF | View/Open Request a copy |
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