Revitalizing BJP among the young and educated

Abstract

The current image that the field of politics has set for itself is a place of refuge for goons, failedactors, cricketers or any other ex-popular personalityi. This is one of the major causes thatpeople in India think of politics as a "Dirty" field to step in. The majority of the population i.e.63.3% of the population lies within the age of 15-64ii. Also the projected population in the year2021 for the age group 20-30 is 17.6%iii. This section of the population has one of the leastinterests in governance of the country which is very appalling. Hence it is of prime importance tocreate awareness as well as develop an interest among youth towards countries politics.BJP like any other party has lost its holding in various segments of the populationiv. With increaseof multi party systems through alliances with regional parties, the message that any party standsto deliver gets muddled up. Also the major concentration of all the big political parties has beentowards the rural as well as the urban backward segments. This vicious cycle of political partiesnot concentrating on the young and educated future generation of our country and theeducated youth being indifferent to Indian politics needs to be broken. Hence taking BJP as anexample we plan to develop an image that would stand out to the youth as well.