Challenges in setting up global scale supplier capacities in India for (mobile phone) batteries [Nokia]

Abstract

Hence, as discussed above, Nokia can choose either of the five options or a combination of the options to go ahead with. Nokia has to evaluate the options in depth keeping in mind the long term and short term perspective. In order to carry out the recommendations, Nokia initially has to formulate and take initiatives with different stakeholders [government, Rubamin, suppliers] and integrate them. An Integrated communication strategy has to be established. Nokia has to address the clear benefits to each of the players through Licensing, Joint venture, strategic alliance, strike an exclusivity deal [manufacturing and selling only to Nokia] if possible, and incentivize them [sharing costs, facilitating the supply of raw materials], and basically to help make a conducive environment for the battery manufacturers [Samsung] to set up a plant in India.