1. IIMB-
  2. Students Scholar Bank
  3. PGP
  4. CCS
  5. 2013
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/18089
Title: Study of reseller impact on supply chain performance
Authors: Monika, Dubasi 
Gupta, Tarun 
Keywords: Supply chain performance;Reseller
Issue Date: 2013
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_CCS_P13_194
Abstract: We are trying to look into the problem of resellers in the Indian context and how they affect the performance of major retailers/wholesalers when they suddenly enter the market and compete with them in order to reach the consumer (end user).
URI: https://repository.iimb.ac.in/handle/2074/18089
Appears in Collections:2013

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