1. IIMB-
  2. Students Scholar Bank
  3. PGP
  4. CCS
  5. 2013
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/18059
Title: Retail model for rural India
Authors: Trivedi, Aastha 
Bachhav, Gaurav Dilip 
Keywords: Retail management;Retail marketing;Rural development;Rural India
Issue Date: 2013
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_CCS_P13_166
Abstract: The objective of the study is to identify a sustainable, feasible retail model for rural markets which can be adopted by retail corporate to expand in rural India. This study was conducted to identify the challenges faced by current significant players in capturing rural markets and build a new model based on the learning.
URI: https://repository.iimb.ac.in/handle/2074/18059
Appears in Collections:2013

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