Study of sales of rallicicoil and TIK-20; Rallis India Ltd.

Abstract

This survey was conducted to study the performance of Rallicoil and TIK-20 in the Coimbatore district. ·It was found that while TIK-20 has maintained a stable sale. the sales of Rallicoil has been facing problems. The survey revealed that Rallicoil lacked exposure to media of any sort and hence a large part of the populace were unaware of it. From the dealers the two frequently received complaints were that there has been a lot of damages in the recent post and the supplies have been irregular owing to chages of distributor. The solution to the problem lies in increasing the advertisements, regularising the supply and improving the quality.