Effective launchging of robin blue 5GM, sachet and its impactstudy; RCI

Abstract

OBJECTIVES 1) Effective launching of Robin 5gm. Sachet. 2) To study the impact of the launch. 3) To understand the consumer perceptions, preferences. usage habits and the likely future trends with regard to Blue / Neel (powder & liquid).

SAMPLE BASE 1) Retail outlets (100) in the towns or villages covered by the launch Vehicle in the three districts, namely (Belgaum Bijapur, Gulbarga) stocking any "Blue “. 2) Videoscope audience (100) from the three districts covered by Video on wheels. 3)Housewiv8s (150) with monthly household income of Rs 750 plus in the towns covered by Video on Wheels.

RESULTS Robin Blue Sachet launch is more effective than any brand compared in the market. Videoscope (Video on wheels) is very effective in small towns as compared to large towns. Consumer's preference for liquid is more compared to powder and wanted liquid in Sachet.