Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/17924
Title: Enhancing effectiveness of Ambient media
Authors: Sethi, Sherry 
Mehrotra, Sudarsh 
Keywords: Ambient media;Traditional media;Ambient communication
Issue Date: 2013
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_CCS_P13_063
URI: https://repository.iimb.ac.in/handle/2074/17924
Appears in Collections:2013 CCS

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