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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/17825| Title: | Customer satisfaction measurement survey; Modi xerox, Delhi | Authors: | Suneja, Sameer | Keywords: | Marketing management;Customer Satisfaction | Issue Date: | 1993 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_SP_N3_058 | Abstract: | The Customer Satisfaction Measurement Survey is an annual exercise commissioned by Modi Xerox to evaluate the satisfaction of owners of photo copiers, fax machines and laser printers with their products and their suppliers. The data has been collected on a wide set of parameters covering the overall satisfaction, sales support, technical service, query handling, invoicing, copier performance, paper supplier & consumable supplies. This report deals with the CSMS conducted by the surveyor over the period April- June 1993 from the Delhi East Branch. | URI: | https://repository.iimb.ac.in/handle/2074/17825 |
| Appears in Collections: | 1990-1995 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_N3_058_A.pdf | 2.18 MB | Adobe PDF | View/Open Request a copy |
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