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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/17816| Title: | Retail market profile of Moderna in Bangalore, Hyderbad and Madras | Authors: | Nayak, Amar K J R | Keywords: | Marketing management;Retail market;Pharmaceutical industry | Issue Date: | 1993 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_SP_N3_055 | Abstract: | There have been many changes in market dynamics of moulded furniture in the recent years all over the country. The low lying manufacturers have emerged as great challengers to MODERNA. This project is a part of the study of Retail Market profile for India. This paper in particular analysis the market dynamics in major markets of South India namely Bangalore, Hyderabad, and Madras. | URI: | https://repository.iimb.ac.in/handle/2074/17816 |
| Appears in Collections: | 1990-1995 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_N3_055.pdf | 678.86 kB | Adobe PDF | View/Open Request a copy |
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