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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/17504| Title: | Identifying potential customers for retail lending products; ANZ Grinlays Bank in Madras | Authors: | Saxena, Gagan | Keywords: | Retail lending products;Domestic bank customers;Foreign bank customers;Fixed deposits | Issue Date: | 1995 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_SP_N5_124 | Abstract: | The Retail Lending Centre (South), ANZ Grindlays Bank, has commissioned this study to gauge the potential for lending products in the cachment area of Hadddows Road branch of the bank in Madras. The Study involves (a) Survey of target/ potential customers in the residential area of the catchment zone using a structured questionnaire. (b) Statistical analysis of the responses to obtain the discriminating factors which can be used to identify potential customers. | URI: | https://repository.iimb.ac.in/handle/2074/17504 |
| Appears in Collections: | 1990-1995 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_N5_124.pdf | 1.33 MB | Adobe PDF | View/Open Request a copy |
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