Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/17479
Title: Equity research report on Motorol India Limited; ICFAI-SRC, Hyderabad
Authors: Sehrawat, Sanjeev 
Keywords: Oils industry;Lubricants;Brand equity;Equity research
Issue Date: 1995
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_SP_N5_093
Abstract: One of the first companies to challenge Public sectors and castrol's monopoly in the lubricant market. Strong presence in the Aluminium rolling oi] and transformer oil markets. # All technologies developed in-house. Company sold its’ technology to an American firm for 1 million U.S. dollars. Further, products have been successfully marketed in Malaysia using company's technology. Successful building of brand equity for MOTOROL lubricants. # Sales rose from 12 crores in 1990-91 to 45 crores(approximately)in 1994-95. Many import substitutes developed by the company.
URI: https://repository.iimb.ac.in/handle/2074/17479
Appears in Collections:1990-1995

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