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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/17227| Title: | Positioning of needle bearings in two wheeler market; Shriram Needle Bearings Industries Ltd., New Delhi | Authors: | Roy, Sudip | Keywords: | Two wheeler industry;Automobile industry;Two wheeler market | Issue Date: | 1994 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_SP_N4_164 | Abstract: | The exercise was carried out as a pilot test for the field survey to be undertaken in the forthcoming weeks with the following objectives in mind. To obtain the attributes perceived by the target population as being relevant in their choice of a particular brand of needle bearing. -To test the feasibility of the rating scale being used in the questionnaire addressed to a segment like mechanics and retailers. | URI: | https://repository.iimb.ac.in/handle/2074/17227 |
| Appears in Collections: | 1990-1995 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_N4_164.pdf | 1.39 MB | Adobe PDF | View/Open Request a copy |
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