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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/17202| Title: | A study on Anti-Histamines; Ranbaxy Laboratories Limited | Authors: | Chaudhri, Ritu | Keywords: | Pharmaceutical industry;Drug industry;Anti-histamines | Issue Date: | 1994 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_SP_N4_157 | Abstract: | To identify the extent and dimensions of acceptance of Cetirizine vis-a-vis other anti-histamines in general and Terfenadines in particular. The primary data used in the study was collected through a structured questionnaire administered to a sample of 70 Doctors. The sample comprised 22 GP's, 38 Physicians and 10 Dermatologists. | URI: | https://repository.iimb.ac.in/handle/2074/17202 |
| Appears in Collections: | 1990-1995 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_N4_157.pdf | 609.72 kB | Adobe PDF | View/Open Request a copy |
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