Low cost public address equipment: a market survey; Philips India.

Abstract

The aim of this project was to gather complete information on the low end of the public address products market. This information was collected through a survey carried out in Bombay, Poona and Kalhapur. Dealers and hirers of Public Address equipment were contacted toe get this information. From the survey the following important points have been gathered: 1) The market is divided into three segments viz; Higher end, Middle end and the Lower end based on the price and quality perceptions. 2)Ahuja is the market leader in amplifiers in the middle-end of the market. AKG is on par with Ahuja in the microphones segment. The lower end of the market is totally dominated by the local brands both in amplifiers and microphones. 3) The sales of amplifiers are highest in the 60W, 120W and 40W categories. The sale of ampli-decks are camparable to the sales of amplifiers in “the 40W and 608 category. The sale of microphones is highest in the Rs.500 - 1000 category for the known brands whereas for the local brands the sales are highest in the <Rs. 250 category.