A report on corporate image building for financial purposes; LINTAS

Abstract

In order to form the image of a company, investors are more receptive to cues which try to answer the following four ques- tions. The questions are listed in decreasing order of impor- tance, but this is not a hard and fast order for all situations and all organizations. Can I trust this company ?, Does the organization have a good track record and business potential? Is the organization market Savvy? Finally, does the organization have a human face?