Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/17140
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dc.contributor.authorChopra, Ravi
dc.date.accessioned2021-02-23T12:59:28Z-
dc.date.available2021-02-23T12:59:28Z-
dc.date.issued1994
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/17140-
dc.description.abstractIn order to form the image of a company, investors are more receptive to cues which try to answer the following four ques- tions. The questions are listed in decreasing order of impor- tance, but this is not a hard and fast order for all situations and all organizations. Can I trust this company ?, Does the organization have a good track record and business potential? Is the organization market Savvy? Finally, does the organization have a human face?
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_SP_N4_070
dc.subjectCorporate image building
dc.subjectFinancial management
dc.titleA report on corporate image building for financial purposes; LINTAS
dc.typeSummer Project Report-PGP
dc.pages46p.
dc.identifier.accessionE6924
dc.identifier.accessionE6925
Appears in Collections:1990-1995
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