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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/17101| Title: | Customer satisfaction index for office furniture; Godrej & Boyce· Mfg. Co. | Authors: | Kadial, Suprasan S | Keywords: | Marketing management;Customer atisfaction;Office furniture;Furniture industry | Issue Date: | 1994 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_SP_N4_058 | Abstract: | The project involved surveying buyers of Godrej office furniture and calculating the Customer Satisfaction Index (CSI) for the sample. The CSI and the ratings on the factors comprising CSI, for competitors, were compared with those of Godrej. The Godrej salesmen's perceptions of their customers' rating were compared with the actual customer ratings. | URI: | https://repository.iimb.ac.in/handle/2074/17101 |
| Appears in Collections: | 1990-1995 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_N4_058.pdf | 457.54 kB | Adobe PDF | View/Open Request a copy |
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