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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/17046| Title: | Maruti 1000: Customer profile and perceptions - A market study; Maruti Udyog Limited, New Delhi | Authors: | Narayana, N Satya | Keywords: | Customer management;Customer profile;Customer perceptions | Issue Date: | 1992 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_SP_N2_084 | Abstract: | This study on Maruti 1000 was carried out in order to get a feel of the minds of the luxury car owners and to understand them. better in so far as their expectations about the luxury cars are concerned. An attempt was made to identify the competition that Maruti 1000 faces in the luxury car market. | URI: | https://repository.iimb.ac.in/handle/2074/17046 |
| Appears in Collections: | 1990-1995 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_N2_084.pdf | 3.71 MB | Adobe PDF | View/Open Request a copy |
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