Widening potential for the Economic Times-strategies for building up volume; Bennett Coleman and Company Limited, Bangalore

Abstract

The rapidly increasing circulation of The Economic Times (ET) and the perceived favourable conditions that exist constituted the back drop of the project. The objective of developing strategies to build up voIulme of The ET in Karnataka" was sought to be achieved by understanding' reader opinions about the ET, profiling the new readers of The ET and evaluating the marketing aspect of the ET.