1. IIMB-
  2. Students Scholar Bank
  3. PGP
  4. Summer
  5. 1990-1995
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/17026
Title: Radialisation in Calcutta; Dunlop India limited, Calcutta
Authors: Singh, Jaideep Rai 
Keywords: Radialisation process;Radial tyres;Consumer awarness
Issue Date: 1992
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_SP_N2_094
Abstract: This report is based on the radialisation process in Calcutta. Here radialisation stands for the change to radial tyres from the conventional crossply tyres. An extensive market survey was done to obtain (1) pace of radialisation in Calcutta (2) consumer perception (3) dealer perception and (4) retreaders perception , of the radialisation process in Calcutta and radial tyres as a product.
URI: https://repository.iimb.ac.in/handle/2074/17026
Appears in Collections:1990-1995

Files in This Item:
File SizeFormat 
PGP_SP_N2_094.pdf1.49 MBAdobe PDFView/Open    Request a copy
Show full item record

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.