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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/17023| Title: | Marketing plan for mansion floor polish; Andhra Pradesh region | Authors: | Shivakiran, K | Keywords: | Marketing plan;Marketing management;Floor polish | Issue Date: | 1992 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_SP_N2_091 | Abstract: | The following information has been secured during the course of the project: a) Low sales of Hansion can be attributed to 109 usage of wax polishes in Hyderabad and low usage coupled with usage of competing brands and substitute products in Vijayawada. Visakhapatnam has been found to be a satisfactory market. | URI: | https://repository.iimb.ac.in/handle/2074/17023 |
| Appears in Collections: | 1990-1995 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_N2_091.pdf | 1.43 MB | Adobe PDF | View/Open Request a copy |
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