Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/16662
Title: Business case development for B2B PV solutions; Reliance Solar Group, Reliance Industries Ltd.
Authors: Goyal, Vivek Chakrapani 
Keywords: Business management;B2B marketing;Power sector;Solar power
Issue Date: 2010
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_SP_P10_052
Abstract: The internship began with an induction process where-in the 6 interns were exposed to the different businesses of Reliance Industries Group. This was immediately foHowed by allocation of different projects to the interns (a copy of the project charter had been sent a week in advance). Thereafter. interns moved to respective business locations and met with their respective teams. The process and the desired end-results were detailed out. The project requirements entailed. having time bound metrics and measurable goals at the end of cet1ain timelines. The next step in this process was to therefore create a project plan to be used over the next 2 months. The split up was based on the following criteria to ensure comprehensiveness o~' the study and also to ensure effectiveness of the proposed findings/solutions: • Industry analysis and latest trends • Policy environment and MNRE (Ministry for New & Renewable Energy) and regulatory fmmework in PV-adopting nations • Understanding Reliance Solar offerings for its potential clients • Groups achievements. strategy, and business model and performance metrics. • Competitive landscape • Understand the requirements and guidelines as under the Jawaltarlal Nehru National Solar Mission • Explore new and existing opportunities under Roof-fop, on-grid and off-grid implementation • Performing financial evaluation for the viability of solutions proposed • Create an IMC to Synergize client profitability with RlLls offering • Ensure the implementation reflects a RlL-centric approach • Detail a consolidated detailed strategy The work began with collection of all publically available data, reports, presentations on government portals, consulting organizations websites and public forums. The initial idea about the PV industry was formed based on the above, post which the guidelines under the JNNSM (Jawaharlal Nehru National Solar Mission) were used to identify sectors, the inherent opportunities, their size and financial availability. Each of the proposed opportunities under off-grid, on-grid and roof-top installations was explored and the corresponding opportunity estimates in terms of market size and turnover listed down. The deliverable was in the form of a presentation which shall be used for market analysis and pitching to potential clients. The presentation was prepared and. presented to the project guide and the feedback was incorporated. As advised by the company officials, a copy of the deliverable (presentation in the current case) was left with the project guide and 2 copies were carried by the project internee (all three signed by the project guide for acceptance & completion purpose).
URI: https://repository.iimb.ac.in/handle/2074/16662
Appears in Collections:2010

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