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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/16659| Title: | India franchisee: An outlook; Franchise India | Authors: | Ginvanglian, T | Keywords: | Integrated franchise;Franchising and licensing;Financial;Strategic and management solutions | Issue Date: | 2010 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_SP_P10_049 | Abstract: | I joined FIHL on 1st of April 2010. On the first day there was an orientation session for the first half after which I was briefed of the project under which I was supposed to do the market research to find out the attributes and qualities of ideal Indian franchisees for various sectors of the Industry where franchising was prevailing. I carried out the task assigned to me with Suman Verma from IIM Bangalore, who is also interning with me, as my project teammate. | URI: | https://repository.iimb.ac.in/handle/2074/16659 |
| Appears in Collections: | 2010 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_P10_049.pdf | 718.63 kB | Adobe PDF | View/Open Request a copy |
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