Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/15863
Title: Survey on media effectiveness for advertising and sales promotion; Agricultural Machinery Group, HMT, Bangalore
Authors: Mohan, Veneet 
Keywords: Marketing management;Sales promotion;Advertising
Issue Date: 1982
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_SP_M2_039
URI: https://repository.iimb.ac.in/handle/2074/15863
Appears in Collections:1980-1989

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