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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/15069| Title: | The Impact of paid and earned media on consumer choice: A real time experience tracking approach | Authors: | Ghosh, Pulak | Keywords: | Business management;Consumer behaviour;Consumer choice;Decision making | Issue Date: | 2014 | Conference: | 14th May, 2014, Singapore Management University | URI: | https://repository.iimb.ac.in/handle/2074/15069 |
| Appears in Collections: | 2010-2019 P |
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