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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/14202| Title: | Does persuasion knowledge interfere with patient engagement and physician trust? Implications for patient compliance | Authors: | Jonnalagedda, Sreelata Jayanti, Rama K Gopalakrishnan, Narayanan |
Keywords: | Pharmaceutical industry;Patient compliance;Physician-patient relations | Issue Date: | 2018 | Conference: | AMA Winter Academic Conference, 23-25 February, 2018, New Orleans | Abstract: | We examine the role of persuasion knowledge regarding pharmaceutical marketing practices on patient compliance, the potential for trust/distrust spillovers to individual physicians as a result of access to persuasion knowledge, and the interactive effects of persuasion knowledge and patient engagement, response efficacy, and physician trust on patient compliance intentions | URI: | https://repository.iimb.ac.in/handle/2074/14202 |
| Appears in Collections: | 2010-2019 P |
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