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The Digital Institutional Repository of IIM BangaloreThis repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/13963| Title: | An exploratory analysis of user retention and engagement in the mobile app market |
| Authors: | Lyndem, Preeti Krishnan Mahadevan, Dhrithi Kumar, A Bezawada, R |
| Keywords: | Mobile app market;Mobile application;Mobile app develoment |
| Issue Date: | 2018 |
| Conference: | 40th Annual ISMS Marketing Science Conference, 13-16 June, 2018, Philadelphia, Pennsylvania, USA |
| URI: | https://repository.iimb.ac.in/handle/2074/13963 |
| Appears in Collections: | 2010-2019 P |
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