Indian ecommerce policy: Can it help small and medium businesses?

Abstract

In spite of having a growing domestic market, Indian ecommerce companies have been facing stiff competition from the global giants. Indian government released the draft ecommerce policy on Monday July 30, which seems to favour Indian entrepreneurs over foreign ecommerce giants. The policy aims to restrict uncompetitive practices and oligopolistic market structure by barring group companies of ecommerce players from directly or indirectly influencing sale prices. It also refers to a national regulator for ecommerce, mandatory data localisation and tax sops for data centres, among others, which may help the domestic businesses to grow. The policy comes at a time when there are several initiatives by India and its trading partners such as the ASEAN on digital connectivity and ecommerce projects. Read more at: https://www.forbesindia.com/article/iim-bangalore/indian-ecommerce-policy-can-it-help-small-and-medium-businesses/51033/1