Battling the downturn

Abstract

The 2008 global financial crisis resulted in many unexpected and dramatic challenges for the CEO of EasyFinance. Leading one of the best Chinese finance training companies, not only did Marshall Ma have to cope with a significant slowdown in revenue growth, he also had to deal with increasingly low morale among his management team who had just experienced four years of fast growth and were not used to operating in a downturn. In the midst of flat revenues and shrinking margins, how could Marshall and his partners retain, motivate, develop, and empower their key team members? The management team knew it would have to deal effectively with this challenge if EasyFinance was to have any chance of returning to growth when the economic cycle turned again in its favour. Read more at: https://www.businesstoday.in/magazine/ceibs-case-study/how-easyfinance-china-motivated-staff-amid-slowdown-challenges/story/222540.html