Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/13184
Title: What does it take for MNCs to succeed in India?
Authors: Krishnan, Rishikesha T 
Keywords: Multinational corporations;MNCs;Multinational firms
Issue Date: 12-Sep-2013
Publisher: THG Publishing Pvt. Ltd.
Abstract: To make a mark in the country, multinational firms need to make India a strategic priority and give it a special geographical focus. Many multinational corporations have struggled to get it right in India. These include big names such as Fiat and Electrolux and a host of Japanese companies including Sony and Panasonic. In contrast, Korean companies have been more successful even though sometimes they entered India as many as ten years later than their rivals from other countries. I often wondered why. Read more at: https://www.thehindubusinessline.com/news/variety/what-does-it-take-for-mncs-to-succeed-in-india/article23030345.ece
Description: The Hindu Business Line, 12-09-2013
URI: https://repository.iimb.ac.in/handle/2074/13184
Appears in Collections:2010-2019

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