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https://repository.iimb.ac.in/handle/2074/13150
Title: | Indian companies need to embrace open innovation | Authors: | Krishnan, Rishikesha T | Keywords: | Innovation | Issue Date: | 4-Apr-2013 | Publisher: | THG Publishing Pvt. Ltd. | Abstract: | Companies have a lot to gain from adopting collaborative approach to innovation, which is important for them to remain competitive. In popular perception, open innovation as an approach has got associated with crowd-sourcing and open challenge contests. But open innovation is much more than that — in its essence, it is an approach that moves away from an inward innovation focus to a more collaborative approach to innovation. The most effective open innovators, like Procter & Gamble (P&G), believe that the best ideas can come from anywhere, and, therefore, make a conscious effort to open their innovation pipelines to a much wider set of sources. About a decade ago, the then P&G Chief Executive officer (CEO) A.G. Lafley set a target of more than half of P&G’s ideas coming from outside the company, and that was achieved a few years later. Read more at: https://www.thehindubusinessline.com/specials/new-manager/indian-companies-need-to-embrace-open-innovation/article23029891.ece | Description: | The Hindu Business Line, 04-04-2013 | URI: | https://repository.iimb.ac.in/handle/2074/13150 |
Appears in Collections: | 2010-2019 |
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