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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/12935| Title: | How portable is the mobile consumer? | Authors: | Kumar, S Ramesh Swaminathan, S |
Keywords: | Marketing management;Mobile consumers;Cell phone services | Issue Date: | 11-Nov-2010 | Publisher: | THG Publishing Pvt. Ltd. | Abstract: | Cell phone service providers should sell the experience, rather than the product, in preparation for number portability. Service brands are faced with the challenge of lack of standardisation. Hence, the need to create a differentiated ‘customer experience' is critical. Read more at: https://www.thehindubusinessline.com/todays-paper/tp-brandline/How-portable-is-the-mobile-consumer/article20017620.ece | Description: | The Hindu Business Line, 11-11-2010 | URI: | https://repository.iimb.ac.in/handle/2074/12935 |
| Appears in Collections: | 2010-2019 |
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