How portable is the mobile consumer?

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/12935

DC Field	Value	Language
dc.contributor.author	Kumar, S Ramesh
dc.contributor.author	Swaminathan, S
dc.date.accessioned	2020-07-03T14:42:17Z	-
dc.date.available	2020-07-03T14:42:17Z	-
dc.date.issued	2010-11-11
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/12935	-
dc.description	The Hindu Business Line, 11-11-2010
dc.description.abstract	Cell phone service providers should sell the experience, rather than the product, in preparation for number portability. Service brands are faced with the challenge of lack of standardisation. Hence, the need to create a differentiated ‘customer experience' is critical. Read more at: https://www.thehindubusinessline.com/todays-paper/tp-brandline/How-portable-is-the-mobile-consumer/article20017620.ece
dc.language.iso	en_US
dc.publisher	THG Publishing Pvt. Ltd.
dc.subject	Marketing management
dc.subject	Mobile consumers
dc.subject	Cell phone services
dc.title	How portable is the mobile consumer?
dc.type	Magazine and Newspaper Article
dc.identifier.url	https://www.thehindubusinessline.com/todays-paper/tp-brandline/How-portable-is-the-mobile-consumer/article20017620.ece
dc.journal.name	The Hindu Business Line
Appears in Collections:	2010-2019

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