International licensing: managing intangible resources

Abstract

Intangible resources--which include intellectual property, copyrights, patents, trademarks, and designs--have acquired considerable prominence in the context of international business. Licensing these resources is one way for a company to expand globally and to earn valuable revenue with minimum investment. However, to realize the full potential of such resources, it is essential to have a proper understanding of the licensing process. Featuring illustrations, cases, and relevant examples, International Licensing provides a broad-ranging and detailed description of the various patterns of collaboration involving licensing and ways in which to use them for profit. The first part of the book deals with the nature of intangible assets, piracy and infringement of intellectual property, and the differing--often conflicting--legalities under which different countries operate. In the second part, the author deals specifically with technical know-how and making licensing arrangements. Professor Shiva Ramu details the important aspects that both the licensee and licenser need to consider. International Licensing is a valuable resource for CEOs, business executives, those dealing with intellectual property and patent laws, and students and researchers in the area of international business.