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The Digital Institutional Repository of IIM BangaloreThis repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/12402| Title: | Marketing management: a south asian perspective, 13th edition |
| Authors: | Kotler, Philip Keller, Kevin Lane Koshy, Abraham Jha, Mithileshwar |
| Keywords: | Marketing Management |
| Issue Date: | 2009 |
| Publisher: | Pearson Prentice Hall |
| URI: | https://repository.iimb.ac.in/handle/2074/12402 |
| ISBN: | 813171683X 9788131716830 |
| Appears in Collections: | 2000-2009 A |
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