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The Digital Institutional Repository of IIM BangaloreThis repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/12376| Title: | Marketing and branding: the Indian scenario |
| Authors: | Kumar, S Ramesh |
| Keywords: | Marketing management;Branding;Brand management |
| Issue Date: | 2007 |
| Publisher: | Pearson Education India |
| URI: | https://repository.iimb.ac.in/handle/2074/12376 |
| ISBN: | 8131700976 9788131700976 |
| Appears in Collections: | 2000-2009 A |
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