Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/11890
Title: A relatedness-based data-driven approach to determination of interestingness of association rules
Authors: Natarajan, Rajesh 
Shekar, B 
Keywords: Association rules;Data mining;Interestingness;Relatedness
Issue Date: 2005
Publisher: Association for Computing Machinery
Related Publication: Proceedings of the ACM Symposium on Applied Computing
Conference: 20th Annual ACM Symposium on Applied Computing: 13-17 March, 2005, Santa Fe, NM; United States 
Abstract: The presence of unrelated or weakly related item-pairs can help in identifying Interesting Association Rules (ARs) in a market basket. We introduce three measures for capturing the extent of mutual interaction, substitutive and complementary relationships between two items. Item-relatedness, a composite of these relationships, can help to rank interestingness of an AR. The approach presented, is intuitive and can complement and enhance classical objective measures of interestingness. Copyright 2005 ACM.
URI: https://repository.iimb.ac.in/handle/2074/11890
ISBN: 9781581139648
DOI: 10.1145/1066677.1066803
Appears in Collections:2000-2009

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