The punitiveness paradox: When is external pressure exculpatory – and when a signal just to spread blame?

Abstract

This experiment explored the joint effects of the severity of the unintended consequences of norm violations and the strength of external pressure to violate norms on attributions of responsibility in two cultures. Americans and Singaporeans both responded to more severe consequences with escalating internal attributions and individual punishment, and both made more external attributions in response to growing peer pressure to violate norms. However, the two cultures had diverging reactions to mounting peer pressure as an excuse. Americans assigned less blame to individuals, whereas Singaporeans held firm on individual culpability while extending more blame to the peer group. The results clarify how blame-attenuating attributions in one society can be blame-expanding in another.