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Collection's Items (Sorted by Submit Date in Descending order): 41 to 60 of 127
Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
1997Customer service: A satisfaction survey; Citibank N.A.-Trivedi, Manoj 
1997Rural market study (JBS, JBP and Band - Aid); Johnson & Johnson Limited-Bharambe, Shrikrishna B 
1997Study of direct selling companies in the cosmetics industry (Avon and Oriflame); Lakme Lever Limited-Sharma, Rajat 
1997Positioning the cotton trouser: Challenges and opportunities in the Indian market; Arvind Mills Limited-Gupta, Siddarth 
1997Study and analysis of merchandising maintenance practices of ITC and other leading FMCG companies; ITC Limited, Calcutta-Saran, Dinkar 
1997Personal care products sector-Sector overview; Credit Analysis Group-Khiwani, Deepankar 
1997Benchmarking of whirlpool distribution; Whirlpool of India Limited, Mumbai-Desai, Abhijit P 
1997Distribution of consumer goods and FMCGs: Study of the distribution at the retail and the distributor level-Laxmanan, Dinesh 
1997Swot analysis of the chlor-alkali marketing operations; DCM Shriram Consolidated Limited-Sengupta, Satyajit 
1997Business strategy for the sachet market; Hindustan Lever Limited, Mumbai-Wilson, Amit David 
1997Exploratory study of exterior paints market to find out the needs satisfied by exterior paints; Asian Paints, Bombay-Singh, Harjot 
1997Study of the high and premium car market and repositioning of Tata estate; Tata Administrative Services, Bangalore-Puri, Sumit 
1997Ray-bans; Hindustan Thompson Associates, Delhi-Mina, Aditya 
1997Color televisions-an industry study; Citibank N.A.-Shrivastava, Radhika 
1997Market survey for MCCB (The Moulded case circuit breaker); Larsen & Toubro Limited, Bangalore.-Venu Madhav, T 
1997Market survey and feasibility study for the assessment of the market potential for transit mixers and to prepare a preliminary status report on the state of the ready mix concrete (RMC) industry; Tata Economic Consultancy Services, Bombay-Subrahmanyam, A V 
1997Balanced scorecard; Cargill Seeds India Private Limited-Alok Kumar 
1997Customer profile for GE range of refrigerators (project I), Replacement plan for refrigerators (project II); Godrej-GE Appliances Ltd.-Vyas, Anand 
1997Marketing strategy (segmentation, pricing, positioning) of fruit juices in tetrapacks; H.P.M.C (Horticulture products and Marketing Corporation)-Negi, Vikram Singh 
1997Estimation of market potential of GE-silicones in electronics and electrical industry; GE Silicones India-Srinivas, K S 
Collection's Items (Sorted by Submit Date in Descending order): 41 to 60 of 127