Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/5001
Title: Modern trade - way forward; Cadbury India Limited
Authors: Vitthal, Vinod 
Keywords: Confectionary category;Organization structure;Stock maintenance;Planogram design;Stakeholders;Effective promotion
Issue Date: 2003
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP-Summer Project Report;SP.PGP.P3 - 138
URI: http://repository.iimb.ac.in/handle/123456789/5001
Appears in Collections:2003

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