1. IIMB-
  2. FPM Publications
  3. Doctoral Dissertations
  4. 2003
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/279
DC FieldValueLanguage
dc.contributor.advisorMadanmohan, T Ren_US
dc.contributor.authorPradeep Kumar, Ven_US
dc.date.accessioned2012-07-26T11:02:40Z-
dc.date.accessioned2015-12-22T17:08:06Z-
dc.date.accessioned2019-05-27T09:00:56Z-
dc.date.available2012-07-26T11:02:40Z-
dc.date.available2015-12-22T17:08:06Z-
dc.date.available2019-05-27T09:00:56Z-
dc.date.copyright2003en_US
dc.date.created2012-07-26-
dc.date.issued2003-
dc.identifier.urihttp://repository.iimb.ac.in/handle/123456789/279-
dc.language.isoen_USen_US
dc.publisherIndian Institute of Management Bangalore-
dc.relation.ispartofseriesDIS-IIMB-FPM-P3-07-
dc.subjectAdvertising effectiveness-
dc.subjectE-coupons-
dc.subjectConsumer behaviour-
dc.subjectBanner advertising-
dc.subjectBinary response-
dc.subjectClick stream data-
dc.titleOnline coupon redemption behaviour: Insights based on click stream dataen_US
dc.typeFPM-Thesis-
dc.pages114p.-
dc.identifier.accessionA26343-
Appears in Collections:2003
Files in This Item:
File Description SizeFormat 
MAR_A26343_DIS_IIMB_FPM_P3-07_Abstract.pdfAbstract92.28 kBAdobe PDFView/Open
MAR_A26343_DIS_IIMB_FPM_P3-07.pdfFull-text5.38 MBAdobe PDFView/Open    Request a copy
Show simple item record

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.