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The Digital Institutional Repository of IIM BangaloreThis repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/1549| Title: | Shopaholics |
| Other Titles: | An exploratory study |
| Authors: | Kumar, S Ramesh Shah, Janat Singh, Nitin |
| Keywords: | Brand communication;Consumer behavior;Brand loyalty |
| Issue Date: | 2000 |
| Series/Report no.: | Working Paper-FPM |
| URI: | http://repository.iimb.ac.in/handle/123456789/1549 |
| Other Identifiers: | WP-IIMB-148A |
| Appears in Collections: | 2000 |
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