1. IIMB-
  2. Students Scholar Bank
  3. PGP
  4. Summer
  5. 2005
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/11991
Title: Assessment of beyond LPG and customer service of Bharat gas distributors
Authors: Bhutia, Tenzing Yangdo 
Keywords: LPG;Customer service
Issue Date: 2005
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP-SP-P5-135
Abstract: On the Beyond LPG front, though the sales are happening it's more of a push than a pull strategy of marketing that's taking place. The distributors have adopted the Push strategy which should not be the case as it is used only for products which have low
URI: http://repository.iimb.ac.in/handle/123456789/11991
Appears in Collections:2005

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