1. IIMB-
  2. Students Scholar Bank
  3. PGP
  4. Summer
  5. 2005
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/11991
DC FieldValueLanguage
dc.contributor.advisorBanerjee, S-
dc.contributor.authorBhutia, Tenzing Yangdo-
dc.date.accessioned2017-10-31T12:50:50Z-
dc.date.accessioned2019-03-18T04:51:13Z-
dc.date.available2017-10-31T12:50:50Z-
dc.date.available2019-03-18T04:51:13Z-
dc.date.issued2005-
dc.identifier.urihttp://repository.iimb.ac.in/handle/123456789/11991-
dc.description.abstractOn the Beyond LPG front, though the sales are happening it's more of a push than a pull strategy of marketing that's taking place. The distributors have adopted the Push strategy which should not be the case as it is used only for products which have low-
dc.language.isoen_US-
dc.publisherIndian Institute of Management Bangalore-
dc.relation.ispartofseriesPGP-SP-P5-135-
dc.subjectLPG-
dc.subjectCustomer service-
dc.titleAssessment of beyond LPG and customer service of Bharat gas distributors-
dc.typeSummer Project Report-PGP-
dc.pages28p.-
Appears in Collections:2005
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