Communication strategies for internet companies

Abstract

This project involves the study of different Business models, their categorization and how do these Internet Businesses communicate their value to important stakeholders for effective monetization. I would like to thank Professor Seema Gupta for sharing her valuable time and guiding me throughout my project. I would also like to thank Mr. Ram Narayanan (Sr. Vice President, Yahoo),Mr. Arvind Desikan (Sr. Product Marketing Manager, Google), Mr. Ashok Vidyasagar (Sr. Vice President, Bates141) who helped me with their valuable insights in the Internet businesses they are associated with.