Communication strategies for internet companies

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/10828

DC Field	Value	Language
dc.contributor.advisor	Gupta, Seema
dc.contributor.author	Bajpai, Ashish
dc.date.accessioned	2017-10-05T12:21:29Z
dc.date.accessioned	2019-03-18T10:20:37Z	-
dc.date.available	2017-10-05T12:21:29Z
dc.date.available	2019-03-18T10:20:37Z	-
dc.date.issued	2009
dc.identifier.uri	http://repository.iimb.ac.in/handle/123456789/10828
dc.description.abstract	This project involves the study of different Business models, their categorization and how do these Internet Businesses communicate their value to important stakeholders for effective monetization. I would like to thank Professor Seema Gupta for sharing her valuable time and guiding me throughout my project. I would also like to thank Mr. Ram Narayanan (Sr. Vice President, Yahoo),Mr. Arvind Desikan (Sr. Product Marketing Manager, Google), Mr. Ashok Vidyasagar (Sr. Vice President, Bates141) who helped me with their valuable insights in the Internet businesses they are associated with.
dc.language.iso	en_US
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGSEM-PR-P9-17	-
dc.subject	Communication
dc.title	Communication strategies for internet companies
dc.type	Project Report-PGSEM
dc.pages	43p.
dc.identifier.accession	E33297	-
Appears in Collections:	2009

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