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Malika.jpg picture
Full Name
Malika, Malika
Vernacular Name
Malika M
 
Variants
Malika, M
Malika, Malika
Malika
 
 
 
Email
malika@iimb.ac.in
 
Scopus Author ID
Researcher ID
 
Biography
Malika is an Assistant Professor in the Department of Marketing at IIM Bangalore. Prior to joining, she was an Assistant Professor/Faculty Fellow in the Department of Marketing at the Stern School of Business. She earned her Ph.D. in Management from Indian School of Business, her M.Phil. in Social and Developmental Psychology from University of Cambridge and her M.A. and B.A. in Psychology from Panjab University. Her research focuses on individual differences and cultural differences in interpersonal and consumer context.
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Publications

Results 1-2 of 2 (Search time: 0.001 seconds).

Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
12023Busy or poor: How time or money scarcity cues differentially impact purchase decisions regarding service firms-Malika, Malika ; Maheswaran, Durairaj Journal of the Academy of Marketing ScienceVol.511266-1283p.
22023Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation-Malika, Malika ; Ghoshal, Tanuka ; Mathur, Pragya ; Maheswaran, Durairaj Journal of the Academy of Marketing Science